Just a little over a month after her return to music at the 62nd Annual Grammys, Demi Lovato has premiered a new upbeat single all about her struggles with self love and acceptance.
“I Love Me” was released alongside an official music video, which includes tons of hidden messages and clever scenes. Unlike her past two soft, emotional singles “Anyone” and “Sober,” this new song is more of a fun radio pop-hit.
“Flipping through all of these magazines / Telling me who I’m supposed to be / Way too good at camouflage / Can’t see what I am, I just see what I’m not,” Lovato belts.
Nonetheless, the song's lyrics are still super heartfelt and raw, containing a meaningful message and good vibes.
The video starts with Lovato sitting on a coach in a nice penthouse when suddenly two duplicates appear: one dark, dressed in all black, seeming to be her bad side, and another meditating peacefully, all dressed in white.
“Cause I’m a black belt when I’m beating up on myself / But I’m an expert at giving love to somebody else / Me, myself and I / Don’t see eye to eye,” she sings.
Lovato then defeats her dark side and begins walking down the streets of New York City. On the way, she passes by people who seem to be lookalikes of her and her sister with her mother, as well as herself and The Jonas Brothers during their Camp Rock days. Reminiscing on these old memories show that she is ready to move on to the future and new successes.
Soon, an entourage of people begin dancing behind the artist as she finally seems to allude to her 2018 overdose, reaching out to a woman on a stretcher being put into an ambulance.
“I’m my own worst critic / Talk a whole lot of shit / But I’m a ten out of ten / Even when I forget,” Lovato sings on the bridge.
This song is empowering and a perfect beginning to Women’s History Month that presents a strong and independent woman who has grown drastically as both an artist and an individual.
During her recent appearance in The Ellen Show, Lovato stated that “I Love Me,” is one of the songs on her upcoming album that is more positive and lighthearted. However, there are also many tracks that are more raw and honest that will surely bring tears to your eyes.
While I personally enjoy her more stripped, emotional songs, I still really like this new song's tone and sound. Nonetheless, I am super excited for the release of her entire LP, and you should definitely check out Lovato’s new music as well.
I would give this release 4.5 out of 5 Swoops.